September 2023

The Sackler Family and the Opioid Crisis in Canada

How OxyContin Devastated Canadian Communities Purdue Pharma brought OxyContin to the Canadian market in 1996. As in the United States, aggressive and misleading marketing led to the overprescription of OxyContin across Canada and contributed to the opioid epidemic. Rapid Rise in Opioid Prescriptions and Overdoses In the early 2000s, prescription opioid sales quadrupled in Canada. …

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